Combine Function and Form：
Not only meet functional requirements, like the Swiss Army Knife which is practical and convenient, but also possess aesthetic appeal, similar to Apple products with their simple and modern style.
Skillfully Use Materials：
Highlight material characteristics, such as wooden furniture showing natural textures; innovatively apply materials, for example, using ceramic watch cases to enhance product quality.
Evoke Emotional Resonance：
Can arouse emotions, like the Coca - Cola bottle evoking happiness; and contain cultural connotations, such as the Japanese dry landscape garden embodying Zen culture.
Innovative and Sustainable：
Feature innovative concepts, like shared bikes changing the travel mode; emphasize sustainability, for instance, using recyclable materials in furniture and considering energy conservation in architecture.