XPENG NEW P7

CATEGORY
Product Design, Transportation
DESIGN TEAM
Wang Tan, FERRAG Rafik, Takahiro Miyamoto, Dong Yi, Zhu Sisi
CLIENT / MANUFACTURER
Guangzhou Xiaopeng Motors Manufacturing Co., Ltd
DESIGNER / COMPANY NAME
Guangzhou Xiaopeng Motors Technology Co.,Ltd

Project Description

The XPENG new P7 redefines automotive design with a core focus on futuristic aesthetics and modern artistic structural logic, transcending traditional frameworks. Its body, crafted through the deconstruction and reassembly of five key interfaces paired with fluid curves, outlines a sleek yet dynamic silhouette brimming with tension. The interior adheres to a retro-futuristic design ethos, featuring an asymmetrical wraparound cockpit, a tech island, and AR-HUD that together create an immersive atmosphere. Crystal-like lighting effects blend with metallic textures, enhanced by premium materials such as genuine aluminum, forged carbon, and Nappa leather, delivering a distinctive style that fuses artistic elegance with technological sophistication.